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商品編號： 9-392-149 出版日期： 1992/05/19 作者姓名： Bartlett, Christopher A.;Elderkin, Kenton W.;Feinberg, Barbara 商品類別： Other 商品規格： 14p 再版日期： 1993/06/08 地域： Sweden 產業： Airline industry 個案年度： 1980 - 1990
商品敘述：
Describes Jan Carlzon''s actions on assuming the CEO''s responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon''s development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating strategic mission to become "the world''s best businessman''s airline." After a spectacular turnaround, organizational problems re-emerge, and the case concludes with Carlzon wondering if his "second wave" can provide the same impetus that he gained on his first wave. Highlights the power of a clear and well-communicated strategic mission (strategic intent), but also explores problems and limits that can arise. Specifically, focuses on the common problem of motivating middle managers who often feel disenfranchised by front line empowerment.
涵蓋領域：
Business policies;Business communication;Crisis management;Financial crisis;Hiring and recruitment;Strategy execution;Employee incentives;Knowledge management;Cross-functional management;Managing employees;Strategy formulation
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